The muddling posts, the unclear outcome and the ‘Dummie’ tracks combine to symbolise that this forthcoming album is Rocky conducting a crash test on hip-hop. It comes across as stream of consciousness, but that’s intentional. Everything from the reoccurring crash test logo, to the emphasis on the yellow palette, is designed to spark the minds of fans, and inspire excitement.
Billboards and Rocky’s personal Instagram have started to act as mood boards, showcasing his mindset and inspiration for this album. The imagery connected to the rollout for Testing plays a major part in sparking the curiosity of the masses. This tactic not only left everybody confused and bewildered, but excited for what’s coming next. A crash test logo and 3 unmixed songs tagged with the ‘Dummie’ stigma? It was clear that Asap Rocky was fucking with us. However, ‘5ive $tars’ was marketed as a ‘Dummie’ track, and followed by two others later in the week. This juxtaposed the polished, arena-ready singles like ‘Everyday’ and ‘F*ckin Problems’ that skyrocketed his last two albums into success. Late January saw the release of ‘5IVE $TAR$’, a lo-fi, unmixed stream of consciousness that found its way onto the AWGE Soundcloud page. Mystery and confusion seem like an off-kilter way to promote an album, but with each sprinkle of presage, it becomes much more clear that ASAP Rocky is puppeteering this rollout like no rapper has done before.įrom the beginning, it’s seemed like the blueprint for Testing is that there was no blueprint at all. It’s been 3 years since his last studio album A.L.L.A, and throughout 2018 so far he’s been leaving clue after clue alluding to his new release Testing, which is slated to drop–well, whenever Rocky feels like it. It’s an obscure quote, but it’s one that Harlem rapper ASAP Rocky is seeming to practice.
Philosopher Friedrich Nietzsche once said that “you must have chaos within you to give birth to a dancing star”.
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